Custom, branded packaging is crucial for brands who want to compete at the highest level with other brands in their industry. Find out why you should be using custom, branded packaging.
Brands must remain current, adapt to changing markets and offer value to consumers and in the midst of economic uncertainty, it is crucial that they take advantage of every opportunity to make themselves first choice for consumers.
With the increase in ecommerce, coupled with traditional bricks and mortar, brands now require a wider range of packaging products than ever before such as ecommerce boxes, bags, tissue paper as well as in-store carrier bags etc.
The main purpose of packaging is to protect a product in transit from A to B, but it can offer so much more. Improved customer experience, increased brand exposure and competitive advantage can all result from innovative, custom, branded packaging highlighting the importance for brands of all sizes to make the most of the opportunity.
Brand awareness
Custom packaging can be used to introduce customers to your products, brand and values. You could add your brands story and values to your mailing boxes to make use of them as an additional marketing tool. Adding disposal instructions can demonstrate your commitment to sustainability – a growing concern to the modern consumer. Packaging can also be used to share your brands full product range to increase repeat custom.
Customer experience
Innovative packaging can create memorable experiences for your customers. The rise in ecommerce has meant that receiving a parcel is often the first touch point with a new customer. The excitement of receiving a new parcel can be enhanced with custom packaging which makes for a memorable unboxing experience and enhances the customers perception of their new product.
Brand recognition
Influencer marketing and unboxing videos are becoming more and more common on the internet and social media. Positive experiences are spread by word of mouth and increased engagement. Interesting, branded packaging is crucial for tapping into this area of the market. Exciting packaging can lead to increased brand recognition and brand marketing.
Competitive Advantage
Packaging is often the first impression for consumers so it’s important to get it right and to create a positive one. Interesting packaging can create the perception that your product is best in class and enhances brand value. Making your packaging stand out can help your brand gain competitive advantage within a crowded marketplace.
Protect Your Product
Ultimately, packaging should protect your product and get it to its destination in perfect condition. For that reason, it is crucial that the packaging you use is fit for purpose. The size of your packaging should be product specific. If it is too large, the product is at increased risk of damage and there is unnecessary waste. If it is too small, your product will not be presented neatly to your customer.
Damaged products or negative customer experience can have a knock-on cost to your brand – the cost to replace a damaged product or reputational damage and losing the opportunity for repeat custom.
There are several advantages to investing in custom, branded packaging. It doesn’t have to cost a fortune and there are a wide range of options available to suit all budgets.
Interested in new packaging? Circular have you covered with a wide product range, sustainable options and an experienced team on hand to help you develop a memorable unboxing experience for your customers. Why not book a meeting with one of our team to discuss things further?
At Circular, we produce a range of branding products. Find out more at www.circularbrandinggroup.com or email info@circularbrandinggroup.com for more information.
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