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How Custom Swing Tags Can Be Used For Marketing

Swing Tags help to communicate your brand and display key product information – a perfect marketing opportunity.

Swing Tags offer both practical and aesthetic solutions for displaying product information, adding security and communicating brand identity.

Circular Swing Tags are perfect for clothing and fashion accessories but can also be used across a range of industries, on products such as candles, homeware, food and drink.

There are several reasons for using Swing Tags on your products, from brand identification, displaying key product information, marketing, adding value and for customer interaction.


Seed paper Swing Tag by Circular. This Swing Tag is packed full of seeds and can be planted after use. The string is made from paper which will biodegrade along with the Tag. Printed with water-based inks, it will cause no harm to the soil.


Brand Identification Leading to Increased Sales

In crowded marketplaces, brand identification and recognition is crucial for your brand. Fine details such as labelling and trims enhance brand identity and the use of Swing Tags, especially in retail settings, help with this.


Swing Tags can be used to display your brand name, logo and colours to make identification easier for both new and returning customers.


Communicate Your Brands Ethos

Sustainability can be a deciding factor for your customers and can ultimately affect whether a consumer buys your products or a competitors. Making the simple change to more eco-friendly Swing Tags could ‘swing’ this decision in your favour.


Nervous about change, need some guidance, or want to know the options available? Our team of experts are always on hand to guide you through the development process of your new, eco-friendly Swing Tags.


Making Use Of The Marketing Potential Of Swing Tags

As well as brand identification, discussed previously, Swing Tags can be used to catch attention and introduce your brand to new customers.


Making attractive Swing Tags visible on your products can not only display key information but also spread awareness in store, online and on social media advertisements. Design elements such as QR codes can introduce consumers to more of your products and link to further company information.


Adding Value & Increasing Sales with Well Designed Swing Tags

Fine details can make your products stand out in busy stores. Unique Swing Tags can enhance the perceived value of your product/brand to potential customers. Displaying key information such as materials and pricing can make the sales process easier.


What Can Be Displayed on Your Swing Tags

The information displayed on your Swing Tag is completely up to you. We suggest considering the messages and key information that you want to communicate without over-crowding the space available.

Here is some of the information you might want to consider;

· Brand Name & Logo

· Pricing

· Materials

· Care Information

· Company Information

· Links to Website & Other Products

· Social Media Handles

· QR Codes


Swing Tags can be used to communicate your stance on ethics. This example shows a commitment to supporting Human Rights and that by purchasing this item, the consumer plays their part too.


Can you make better use of your Swing Tags?

New to custom Swing Tags or looking to upgrade and redevelop your current Swing Tags? If so, our team are always on hand to help through the development process or simply put into production.


With a vast range of paper and design/finishing options, why not book a meeting with one of our team to help with creating your perfect Swing Tags?


At Circular, we produce a range of products which can help with marketing and brand recognition. Find out more at www.circularbrandinggroup.com or email info@circularbrandinggroup.com for more information.

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