In the fast-paced and ever-evolving fashion industry, the importance of presentation cannot be overstated. As a leading provider of bespoke labelling and packaging for fashion brands, our company takes pride in delivering high-quality, sustainable, and ethically-produced packaging solutions.
But what exactly does the process of creating bespoke packaging look like? In this article, we’ll take you through the journey of developing bespoke packaging from inception to distribution, highlighting the advantages it offers brands. With Black Friday and Christmas on the horizon, we still have time to create seasonal packaging for your AW23 campaign.
Advantages of bespoke packaging
· Brand awareness
· Customer Experience
· Brand Recognition
· Competitive Advantage
· Protect Your Product
Check out our previous article to learn more about how bespoke packaging can elevate your brand here!
Our Process
Understanding the Brand
First, we receive a brief from a brand about an upcoming project. Our initial process involves meeting with the brand to discuss their requirements and explore various options and possibilities. We look at previous samples, design options and consider the brand identity to help with the development. This collaborative approach ensures that the final product aligns with the brand’s vision.
Developing the Specification
Following the initial brief, we work closely with the brand to create a detailed specification that considers both the aesthetic and functional aspects of the packaging. Once finalised, we provide the brand with a detailed quote for the project. Transparency is key at this stage, and we ensure that all costs and timelines are clearly communicated.
Sampling and Approval
Once the specification has been finalised, we proceed to create a sample of the packaging, allowing the brand to experience and evaluate the physical product before moving forward with bulk production. At this stage, the client received a like-for-like version of the proposed final product.
Production and Distribution
Following sample approval, we move forward with bulk production and distribute to the required destinations, whether this be the brands garment factories, distribution centres or offices.
Interested in new packaging? Circular have you covered with a wide product range, sustainable options and an experienced team on hand to help you develop a memorable unboxing experience for your customers. Why not book a meeting with one of our team to discuss things further?
At Circular, we produce a range of branding products. Find out more at www.circularbrandinggroup.com or email info@circularbrandinggroup.com for more information.
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