In today's fast-paced and competitive market, building a recognisable brand image is crucial for any business. While internal branding is great, external garment branding is equally important. This refers to placing a logo or design on the exterior of a garment or accessory. In this article, we will explore the advantages of external garment branding.
1. Increased Brand Visibility
External garment branding is an excellent way to increase brand visibility. When customers wear clothing or accessories with your logo on it, they become walking advertisements for your brand. This exposure can help to generate interest and awareness of your brand among potential customers.
2. Brand Recognition
External garment branding helps to establish brand recognition. When customers see your logo on clothing or accessories, they begin to associate it with your brand. Over time, this association becomes ingrained in their minds, making your brand more recognisable and memorable. Can you think of a brands’ logo which has three stripes? What about a tick? Exactly!
3. Builds Brand Loyalty
External garment branding can also help to build brand loyalty. When customers wear clothing or accessories with your logo on it, they feel a sense of connection to your brand. This connection can lead to increased customer loyalty and repeat business.
4. Differentiates Your Brand
External garment branding can help to differentiate your brand from competitors. By placing your logo or design on the exterior of clothing or accessories, you create a unique identity that sets you apart from others in your industry.
5. Supports Brand Storytelling
External garment branding can also support brand storytelling. By placing a logo or design on the exterior of clothing or accessories, you can convey a message or tell a story about your brand. This can help to create an emotional connection with customers and increase brand affinity.
There are various types of external garment branding that you can choose from, depending on your budget and branding goals. Some of our most popular options include:
Woven Badges: These badges are made from a woven recycled polyester yarn and sewn onto the garment. They offer a high level of detail and durability, making them an excellent choice for long-term branding. We can also add an infill to add weight to the badge, giving it a more rounded, 3D effect.
Embroidered Badges: These badges are embroidered and then be sewn onto the garment. They offer a classic and elegant look and are perfect for high-end branding.
Rubber Badges: These are badges made from silicone or TPU that is moulded into a specific shape and can then attached to a garment. They offer a unique and modern look and are great for brands that want to stand out. We offer a range of materials including recycled and bio-based plastics.
Heat Transfers: These are flat-printed or 3D/raised silicone designs that are applied to a garment using heat. They offer a cost-effective and efficient way to brand garments without the use of labelling.
Metal Branding: Metal branding can offer a high-end and sophisticated look that is perfect for luxury brands. Our options include metal decals, as well as other metal hardware including snap fasteners, buttons and eyelets. They are a great option for brands looking to create a high-end and unique branding solution that is both durable and long-lasting.
Ultimately, the type of external branding that you choose will depend on your goals, budget and the specific garments being branded. All types of external garment branding offer advantages for businesses looking to establish a recognisable brand image. It can increase brand visibility, establish brand recognition, build brand loyalty, differentiate your brand, and support brand storytelling. By incorporating external garment branding into your marketing strategy, you can create a unique identity that sets you apart from competitors and helps to generate interest and awareness of your brand among potential customers.
Our team are ready to help with any questions and provide design ideas for your new external branding. Find out more at www.circularbrandinggroup.com or email info@circularbrandinggroup.com for more information.
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