Studio Nicholson’s collaboration with ASICS on the GEL Quantum 360 VIII shoe exemplifies the fusion of functional sportswear and refined luxury. Founded in 2010 by Nick Wakeman, Studio Nicholson is renowned for its minimalist aesthetic and attention to detail.
Circular played a pivotal role in enhancing the shoe’s luxurious appeal by creating a bespoke shoelace. The shoelace, crafted from thicker black cord, features a metal aglet engraved with the Studio Nicholson logo in grey – one of the shoe’s only non-black details, making it a distinctive design element. The aglet was specifically designed at 4mm to offer a unique visual and tactile detail while fitting seamlessly within the shoe’s overall design.
Launched in May 2024, the GEL Quantum 360 VIII shoe collaboration was a huge success, with all 100 pairs selling out within minutes of release. The project stands as a testament to the blend of craftsmanship and innovation, creating a product that is both functional and luxurious. It was our pleasure to be a part of this project.
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