Circular and Oxford Blue – Elevating Labelling with Exceptional Service, Design and Distribution

Oxford Blue is one of Europe’s leading leisure brands, specialising in the finest lifestyle and country clothing. They approached Circular in early 2023, looking for a supplier who could enhance its product design, manage stock effectively, and offer competitive pricing – all while delivering reliable, high-quality service. Through our close collaboration, we developed an extensive range of labelling products for Oxford Blue, including woven labels, swing tags, security seals, leather patches, and a metal pin badge. By addressing their specific needs, we delivered a solution that not only elevated their product presentation but also optimized the overall production and distribution process.

Understanding Oxford Blue’s Needs

When Oxford Blue reached out to Circular at the start of 2023, their key objectives were:

1. Enhanced Customer Service: They needed a partner with proactive, responsive communication to ensure efficient project management and support.

2. Competitive Pricing: Cost-effectiveness was critical, allowing Oxford Blue to manage expenses without compromising on the quality their customers expect.

3. Collaborative Design Support: Oxford Blue wanted design assistance to align their labels and tags with their brand identity.

4. Improved Stock Management: Ensuring that all production facilities worldwide had timely access to necessary labelling.

Circular’s Solution

Circular implemented a strategic, comprehensive approach to address each of Oxford Blue’s needs, focusing on quality and efficiency. Circular’s team provided hands-on, responsive service from day one. Oxford Blue valued this close communication, which ensured that every detail, from design to production, was handled with a quick, no-nonsense approach. Circular’s design team collaborated closely with Oxford Blue to ensure that each labelling item reflected the brand’s identity and aesthetic. By leveraging Circular’s manufacturing capabilities and global partnerships, Oxford Blue was able to achieve its goal of competitive pricing without compromising quality. Circular’s ability to scale production efficiently allowed for significant cost savings. With facilities around the world requiring a supply of labelling products, efficient stock management was a priority. Circular coordinate the distribution of labelling products to various production facilities worldwide.

Since partnering with Oxford Blue in early 2023, Circular Branding Group has consistently delivered on our commitments, enabling Oxford Blue to achieve significant improvements in labeling quality, production efficiency, and customer satisfaction.

The feedback from Oxford Blue reflects the impact of this collaboration: “Switching over to Circular Branding Group has been a step in the right direction for Oxford Blue and its contract/OEM customers. Fast, quick turnaround with a no-nonsense approach from start to finish.’’