How we worked with the team at Huel to develop bespoke zip pullers for their celebratory milestone fleeces.
Huel launched in 2015 with a mission to make nutritionally complete, convenient, affordable food, with minimal impact on animals and the environment. Since then, they’ve gone on to sell over 300 million meals!
To celebrate the milestone, Huel wanted to create a fleece for employees with a bespoke zip puller. Enter, Circular!
To align with Huel’s sustainability strategy, the brief was to create a zip puller made from eco-friendly materials. After discussing several options, we settled with bio-silicone, containing 40% waste from the olive industry. The zip pullers were produced in two colours and designed to connect onto the fleeces
existing slider. They feature an intricate debossed logo.
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